Printed media dead? Well someone forgot to tell Motorola

Printed media dead? Well someone forgot to tell Motorola

An interactive advert, nothing new right? But this interactive advert for the Moto X handset from Motorola is in a magazine!

How do you stand out from the crowd in printed media? You normally see the highly glossed page with a model fondling the latest gadget. Well how about offering some interaction with the reader all at the PUSH of a button?

The Moto X is being advertised as the most customisable phone available today (in the US only currently) – but want to see how it looks in its various colours? Easy, just pull out the battery strip and start pushing the buttons – simple but VERY effective.

The ad, which appears in the January 2014 issue of Wired (in the US) features LEDs, membrane buttons and a paper-thin battery all within a single page. Unfortunately the advert will only be running in New York and Chicago.

It’s great to see new methods of advertising coming into print as there is still very much a market place for this, however even with the ever decreasing cost of electronics I would be interested to see just how much this cost to set up and run.

However, all you have to do is look over the internet and see the amount of ‘free’ PR Motorola are getting and it might well just be an excellent return on their investment.

If like me you are not able to see the magazine just watch the video below:

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